Unfortunately I have only just found the data from the questionnaire.
To collect the data I asked 20 people who were within the target audience of our music video. Below are the results that came up.
The above data shows how our target audience would prefer the video to be more performance based rather than narrative based. I feel this may be because the target audience prefer going to gigs than watching music videos and would want a music video that imitates the gigs that they go to. However, we used narrative based sequences within our video as well as performance based.
The above pie chart shows that our target audience would want the video to be in black & white.
The above pie chart shows that the target audience would want our characters/band members to be dressed smartly, this may be because of the image of the band members that will appeal to the target audience. Some of the target audience would want the band members to dress formally so we decided to go for a smart/casual look in our video.
Most of the target audience wanted the video to be shot on stage, this may be because of the target audience's preference for the video to have performance shots to mimic a gig. The second highest title was on the streets, to balance this out we shot some of the video on stage and some on a street.
The above pie chart shows how the audience would want the characters/band members to be teenagers. This may be due to the age demographic of the target audience.
