Preliminary Edit of the video. (Extremely basic edit)

This is an extremely basic edit of the video. Due to weather and exams (See below) we have been unable to film the narrative shots of the video.

Exams

For this past week we have been unable to film due to all of our actors having exams on different days. We may have to organise a completely new date next week when exams finish so we are able to get all actors in our film. Weather is also a huge problem at the moment as it has been raining a lot recently which is also made it impossible to film. We are now waiting on a new filming date wherein all actors are available to be confirmed. Unfortunately we are unable to predict the weather so we're keeping our fingers crossed for sunshine. 

Ideas

For our narrative shots, we came up with the idea of mimicking the opening sequence to Quentin Tarintino's "Reservoir Dogs". Unfortunately, I could not find any embeddable videos of the actual film, so I used this fan video from Youtube. I feel as though this idea will work well and appeal to our target audience specifically because we are using a retro song for the video and the audience would be interested in retro culture, music and cinema. This scene is also very cool and gives the actors a rockstar image that would appeal to the audience.

Preliminary editing of performance shots for Bacalao music video

Why our music video will appeal to the targeted audience

The target audience we are aiming for is quite a niche one, an alternative retro,"Rockerbilly", image. People of that image are interested in: rock & roll music, the clothing (and the hair) styles, rebellion and recklessness. Our video contains all of this criteria so will appeal to the target audience well. The video will contain some scenes of a band playing the music live which will appeal to the audience's love of live music and gigs. It will also contain,"Rockerbillys", styled in the way that the audience will relate to, causing trouble in pubs and on the streets.

The target audience are quirky and light hearted, we will cater to this by making the video eccentric and quite humorous. Despite maintaining the rockerbilly image and not in any way, mock the genre.

these are all images of Rockerbillys, to give an idea of the lifestyle and image:

Editing

After making a successful film, we began the editing process. Despite having some scenes still to shoot, we started putting our film into order. The biggest problem we came across in the editing process was that of timing, it is nearly impossible to edit a band to play in tune with music, especially as the band were playing quite poorly due to us not giving them enough time to learn the song. The product we had was good and we felt as though we could place in the narrative scenes we had yet to film with ease.

Had we the chance to do this again we would have deffinately allowed our actors to learn the song before they performed it.

Filming

The original idea for our film didn't quite go to plan due to many issues. One of the main issues we encountered was that of location. We had originally planned to shoot the video in the music block but were unfortunately unable to, after scouting out more locations, we found a pretty decent one in one of the school halls. However..

The next time we shot, we found a better location in the school main hall, which included a stage, back stage area and stage lighting. This was the perfect location for our film and when scouted, we began shooting straight away. We rounded up our actors who all played musical instruments to perform for the video. The actors and there roles are....
-Martyn Nash - Drums
Martyn's primary job is to play drums and look cool.
-Louis Bozzi-Catlin - Bass
-James Labdabs - Guitar
-James Ward - Vocals

For our instruments, we begged borrowed and stole (mainly begged) from the music department at the school. We got a sound engineer in the year below to help out with the lighting, which made a lot of difference on the final product as we felt it looked very professional