The target audience we are aiming for is quite a niche one, an alternative retro,"Rockerbilly", image. People of that image are interested in: rock & roll music, the clothing (and the hair) styles, rebellion and recklessness. Our video contains all of this criteria so will appeal to the target audience well. The video will contain some scenes of a band playing the music live which will appeal to the audience's love of live music and gigs. It will also contain,"Rockerbillys", styled in the way that the audience will relate to, causing trouble in pubs and on the streets.
The target audience are quirky and light hearted, we will cater to this by making the video eccentric and quite humorous. Despite maintaining the rockerbilly image and not in any way, mock the genre.
these are all images of Rockerbillys, to give an idea of the lifestyle and image:
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