29th November

Today my group and I scouted out a location for our music video and looked for actors.
We found an excellent location for our music video whch was a music room, the music room proved to be a prime location for what we wanted to do as it had:

-Good lighting
-Instruments
-Wide spaces

The music was also a good location for filming because it is easy for all of our group to get to, as we all live far away from each other.

Cover Art Research

I thought that this image went with the lifestyle of our song and band. The Rockerbilly image that the character portrays gives out the feel of the life style in which we are going for in our video. The retro 50's style is quite niche and specific so will appeal to specific people more than others.

After our group had decided on the 50's rockerbilly image, we researched the genre and lifestyle and looked on google images of similar bands to the one we are doing and bands who are in that lifestyle.

We feel as though this image will target our audience well as it goes with the lifestyle and looks quite cool and vintage. The style of the character in the image will reflect the style of our target audience and they will be able to relate to it.

More ideas

Below are some more ideas for music videos, these videos are what have inspired my ideas.


When researching music videos that inspired me when making our music video, this video was the most inspirational. I like the whole portrayal of youth and innocence within this video. The connotations within the video contextually represent what I wanted to portray in the video I was making. The editing techniques used in this video are very interesting, with the whole video shot in front of a blue screen with lots of artistic and 60's phsycodelia revival images, such as lots of colour and duplications of characters




While researching music videos, I found this video particularly inspiring, with the different editing techniques such as stop motion sequences (EG when the cheese is rolling across the floor) I also liked the effect of the whole race being shot in slow motion, creating tension and atmosphere in such a comical environment





This video was also very inspirational as it used 80's revival imagery such as, fashions worn by the characters (similar to the rockerbilly fashions worn by the characters in our video) and the 80's haircuts (again similar rockerbilly quifs our characters will have)

The Plan

Below is a check list for our music video which we will be shooting next week Thursday the 4th of November:

Camera
Tripod
Room
Actors
Props
Costume

Distribution

For the distribution of our music video my group and I found an ideal label, "Punk Rock Blues", which is a London based record label that promotes music similar to the band we are making a music video for. Punk Rock blues boasts to sell "the hardest rockin' punked up blues mayhem", a link to the website is below.

www.punkrockblues.co.uk/

We have also decided that Western Star in the previous post is a good promoter and distributer for our music video.

Institution

Institution

My group and I have been doing research into Institutions that may possibly market our music video. We have found a website called, "Western Star", which is an independant record label that claims to be "The home of the finest new rockabilly, Pyschobilly and British rock & roll in the world". Western Star would be an ideal institution to market our music video as it is already famous on the British rock & roll scene and our target audience would be able to discover our video more easily. Another advantage of marketing our music video with Western Star is that it will be very interested in our ideas and will not try to change them to fit more generic needs

http://www.western-star.co.uk/about-western-star_2.aspx

On the Western Star website there is a section that has links to similar websites and websites of interest to the target audience of Western Star. On that link page we found many other websites similar to Western Star that could distribute our music video, the links are below.

http://www.cherryred.co.uk/
http://www.crazyloverecords.de/
http://www.joemeek.com/
http://www.nervous.co.uk/
http://www.raucousrecords.com/

One of the websites we found was a website called "Jumpin' from 6 to 6", which is a webzine about acts similar to, "The New Town Centres", who are the band we are making a music video for. By including an article on our video on the website it would be a very good way to market our product.

www.jumpingfrom6to6.com/

Research and Planning

Today, my group and I made a video of interview of ourselves discussing specific areas of study for our music video. We discussed the main plans for our music video based on what "The Vixens" said about their video whom we drew inspiration from. After filming our discussion, we watched other groups discussions and analysed them on how they were good and how they could be improved, comparing other groups to ours we found many ways in which we could improve our discussion.

Story-boarding Process

For our music video, as a group we decided on a 1950's rockerbilly theme. Twinned with inspiration from, "The Vixens", music video we found in previous research, we decided that we wouldn't focus so much on any particular structured narrative but focus heavilly on editing and cinematography.