The first piece of technology we used during our construction and research/ planning and evaluation stages was Blogger (Above). Our group each set up our very own blogger site individually, this is a prime example of how our group used the internet 2.0 during the planning and research stage of making our music video and digipack. We all had a Blogger password hat we each used, and shared the same dashboard. Sharing the same dashboard allowed us to view each others blogs and discuss posts and items we put on. We were also able to add videos and images each other uploaded. This shows how consumers can be producers as we were able to manipulate this website to show our ideas.
During the research and planning stage of our music video, we used google to search for images and inspirations for our music video.
Google was extremely useful as it is easy to use and has so many images for us to draw inspiration from. Not only were we able to
Above is Youtube which is a mass online video sharing community. Youtube is a prime example of internet 2.0 that we used during our media coursework, we were consumers in that we could view current music videos during our research and planning stage to gain inspiration for our music video, we were producers in that we could upload music videos and then add them on to Facebook (Below) and get users to comment.
Above is Facebook, Facebook is a global social networking site that was extremely useful to us when making our music video and digipack. Facebook is another example of the internet 2.0 as our audience were able to consume our media work that we uploaded but were able to produce as they could comment on our video and give us audience feedback, this was very useful in the evaluation stage of our music video.
Facebook was also extremely useful during the research and planning stage of our media work as we were able to ask our targeted audience for ideas and feed back on our ideas when creating our music video and digipack.
For editing our music video we used Final Cut Express, which is editing software for the macs that we used, above is an example of us using final cut express when constructing our music video. Final Cut express was extremely difficult to use at first as a beginner, but after using it over the course of creating our music video, I found it got easier and I am now confident with it. Final Cut was brilliant and enabled us to create effects and images within our music video that no other software could. Final Cut was also very reliable and never froze.
We used final cut to edit and cut our video, using the various effects it had to offer. The effect we used most throughout our video was desaturation, this made our music video black and white and gave it the whole theme that I feel makes it stand out as a strong music video. We also used the posterise feature and tool to split the screen and colour our video. We were also able to edit the sound of our music video as the song was far too long so we had to edit it down.
Above is an image of an iMac, the iMac was (like Final Cut) difficult to use at first as I am used to windows. After a while I got used to its features and software and I am also confident in knowing my way around a mac. Our mac allowed us to use a number of tools such as Final Cut (above), Safari (which is the internet explorer of the mac that gained us access onto the websites we used. We were also able to use Citrix which allowed us to get onto our emails to share information with each other if one of our group members was not using a mac.
When exporting our video, we used QuickTime player, this was an extremely useful tool as we were able to put our video into a good viewing format to show our teacher when we were getting feedback, it also allowed us to gain feedback from our audience who we invited into the editing suite to view our music video.
Above is the logo for Photoshop, Photoshop was an extremely useful tool for our group when creating the digipack. We used lots of different features and effects that we used on Final Cut, such as, desaturation of images. We highlighted reds in our image to create the vertical intertextual reference from the film "Sin City". This mixed with the intertextual reference of Reservoir Dogs would appeal to our audience. We used the writing feature to create good fonts for our digipack and make our digipack look like a dvd for Sin City.
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